“Proper” Lip Gloss

Proper – Lux High Shine Lip Gloss

When you step out, make sure your lips do the talking. Proper isn’t just a gloss — it’s a statement. This bold, high-impact color commands attention from the very first swipe, delivering a rich pigment with a mirror-like shine that refuses to be ignored.

Formulated to glide on effortlessly, Proper gives you a flawless, full-coverage finish without any sticky residue. Lightweight yet long-lasting, it holds its vibrant color and shine through every conversation, every photo, every unforgettable moment.

Wear it solo for a daring pop of color or layer it with other shades from our collection to create a custom, head-turning look. However you style it, Proper promises one thing: you’ll never blend in.

Bold. Fearless. Properly unforgettable.

Own your power — add Proper to your cart now.